What is so special about Trollbeads design?

Published 05/04/2010

 

Trollbeads has been creating stunning jewellery designs since 1976, and creativity remains at the heart of the company. Trollbeads was started by Lise Aagaard’s grandfather over 30 years ago – a creative goldsmith and silversmith from Copenhagen, but it was her love of design and experimentation with glass that has taken Trollbeads and the whole charm bead concept to the global success of today

Creativity and innovation is the life blood and motivational force for the continuing success of Trollbeads. Lise, her family and extended family of designers are the creative force that started this phenomenon and they remain the momentum that drives this concept forward, launching new products and ideas for the rest of the industry of copies to follow.

The Trollbeads design team is central to its success. There is a warmth and intimacy to the whole process. You couldn't get further from a commercial production line. The designers are real artists, each given time to craft and refine their creations before they are given to the world.

You can find out more about each of the designers in our Meet the Trollbeads Designers section, and about the history and creative process in the stunning Trollbeads coffee table book - An Icon in Jewellery Design

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